EDITORIAL / Au Secours Magazine

Concept and art direction of a 24 pages press magazine. Collaboration with designer Hermine Mourey.

Brand strategy | Visual identity | Typography | Copywriting | Layout | Print design


Au secours is a magazine that exposes problematic public figures, who make their bread by spreading lies and misinformation. We wanted to prove how those fake-news characters are full of it, and give an overview of who they really are. In order to show those 2 sides, the magazine can be read two ways: as is, or with a red filtrer. The filter makes invisible all the lies and propaganda, and leaves the truth unbothered.

What the Red Filter leaves readable what it hides

Learn more about working hand in hand with a designer


Detailed Articles

Thanks to the red Filter, find out what informations disappear…

the summer fiction: a fan-fiction

The fan-fiction is covered with embarrassing picture, to stop you from reading. Using the filter helps you find out what happens next…

the full-pages of games

coming up next…

The idea of using a filter to expose the truth can be adapted to different colors and different problematic public figures. Can you guess who’s next in line?

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