Brand strategy | Visual identity | Typography | Copywriting | Layout | Print design
Au secours is a magazine that exposes problematic public figures, who make their bread by spreading lies and misinformation. We wanted to prove how those fake-news characters are full of it, and give an overview of who they really are. In order to show those 2 sides, the magazine can be read two ways: as is, or with a red filtrer. The filter makes invisible all the lies and propaganda, and leaves the truth unbothered.
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coming up next…
The idea of using a filter to expose the truth can be adapted to different colors and different problematic public figures. Can you guess who’s next in line?
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