Brand strategy | Visual identity | Typography | Copywriting | Branding | Packaging
Concept, art direction and packaging design. this project was part of my exchange program at OCAD (Ontario College of Art and Design) where I followed studio courses.
Awww! is a do-it-yourself kit that allows you to send to somebody a snack with a kind word. Not only you get to offer a gift, but you built it by yourself, making it more personal.
Awww! exists in 3 varieties : fruits, sweets and chocolates. Each category has a signature color.
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