Brand strategy | Visual identity | Typography | Copywriting | Illustration | Social Media | Animation
Freedom Yoga Studio is a membership-based studio that provides yoga courses for all level yogis.
The baseline “Shine, Thrive, Balance” reflects how yoga is seen as a lifestyle and not only a sport.
We worked together to create a typographic logotype. It was important to find the font that will represent perfectly Freedom’s values. We ended up going forward with Paralucent, a font that is very elegant when used in light weight and also blunt when used in bold weights.
The identity was also made with custom illustrations that highlights beautiful bodies doing yoga.
Instagram is where you can easily get social-anxiety because everything seems to be perfect all the time. Freedom’s instagram account shares positivity, and builds a safe-space around the studio’s community.
Looking for a designer to help you make your brand stand out?