April 2017
about
Creation of the visual identity & the graphic guidelines for a cultural centre. This project was part of my exchange program at OCAD (Ontario College of Art and Design) where I followed studio courses. This one was a 4 months cohesive 360 branding project.
process
Benchmark
First ideas
I worked on several creative leads for the logotype of this Cultural Centre. The name was Tandura Centre for Arts & Culture but could also be called TCAC.
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Finalizing the logotype
After a few weeks of nit-picking the logotypes I created, I had to chose the one that I considered the strongest. I started creating a geometrical custom font for one version, and I enjoyed seeing how this could be used throughout all material supports.
Implementing: The brand guidelines
When creating on the logotype, I was already thinking about the general visual strategy: what is TCAC’s personality and values, how should the colors play a role in the communication, how the custom font would look on the signs in the Cultural Centre…
Everything started to connect to create this beautiful creative energy.
Have a look at the TCAC Identity Guidelines !
example of Goodies
the centre’s website
Each color stands for a department inside the Centre: Modern Dance, Art and History, …
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