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Eleonore Bem

Art Director & Illustrator

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Identity Guidelines & Branding / TCAC

Artistic direction, Branding and logotypes, Portfolio
April 2017
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about

Creation of the visual identity & the graphic guidelines for a cultural centre. This project was part of my exchange program at OCAD (Ontario College of Art and Design) where I followed studio courses. This one was a 4 months cohesive 360 branding project.

process

Benchmark

The first step was to find 3 existing Art Centre and their Branding guidelines. This was crucial in understanding the codes and the needed materials.

First ideas

I worked on several creative leads for the logotype of this Cultural Centre. The name was Tandura Centre for Arts & Culture but could also be called TCAC.

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Finalizing the logotype

After a few weeks of nit-picking the logotypes I created, I had to chose the one that I considered the strongest. I started creating a geometrical custom font for one version, and I enjoyed seeing how this could be used throughout all material supports.

Extract of the final document for the Logotype. The colors are already chosen and the custom font is complete.

Implementing: The brand guidelines

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When creating on the logotype, I was already thinking about the general visual strategy: what is TCAC’s personality and values, how should the colors play a role in the communication, how the custom font would look on the signs in the Cultural Centre…

Everything started to connect to create this beautiful creative energy.

Have a look at the TCAC Identity Guidelines !

example of Goodies

TOTE_BAG
Trio of tote bags available at the TCAC Boutique.

the centre’s website

website

Each color stands for a department inside the Centre: Modern Dance, Art and History, …

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Testimonies

they trusted Eleonore



« Eleonore’s design work combined business objectives and creative consistency. I can only salute her level of professionalism and her dedication to her work! »

Proprioo.fr

« Creative on a very short notice »

⭐⭐⭐⭐⭐

Rating: 5 out of 5.

Eleonore had the ability to work on our project on very short notice with a creative design that completely corresponded to our needs and hopes.

Adux Group

« She understands the clients’ needs »

⭐⭐⭐⭐⭐

Rating: 5 out of 5.

I recommend Eleonore. She is a very good designer who knows how to understand the client’s needs.

Champagne A&C TOULLEC

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More Projects

  • BRANDING / A & C

    BRANDING / A & C

  • Identity Guidelines & Branding / TCAC

    Identity Guidelines & Branding / TCAC

  • ✏ Illustrations (2018-19)

    ✏ Illustrations (2018-19)

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