Identity Guidelines & Branding / TCAC

Disciplines

Challenge

Creation of the visual identity & the graphic guidelines for a cultural centre. This project was part of my exchange program at OCAD (Ontario College of Art and Design) where I followed studio courses. This one was a 4 months cohesive 360 branding project.

solution

Benchmark

The first step was to find 3 existing Art Centre and their Branding guidelines. This was crucial in understanding the codes and the needed materials.

First ideas

I worked on several creative leads for the logotype of this Cultural Centre. The name was Tandura Centre for Arts & Culture but could also be called TCAC.

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Finalizing the logotype

After a few weeks of nit-picking the logotypes I created, I had to chose the one that I considered the strongest. I started creating a geometrical custom font for one version, and I enjoyed seeing how this could be used throughout all material supports.

Extract of the final document for the Logotype. The colors are already chosen and the custom font is complete.

Implementing: The brand guidelines

When creating on the logotype, I was already thinking about the general visual strategy: what is TCAC’s personality and values, how should the colors play a role in the communication, how the custom font would look on the signs in the Cultural Centre…
Everything started to connect to create this beautiful creative energy.

Have a look at the TCAC Identity Guidelines !

example of Goodies

Trio of tote bags available at the TCAC Boutique.

the centre’s website

Each color stands for a department inside the Centre: Modern Dance, Art and History, …

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