Illustration / Elephant Energy

2021

about

Elephant Energy began with a simple question: how can we make it easier for people to buy green electricity?

We helped them create a 360° branding strategy that positioned them as a strong new actor in the Green Energy business throughout the United States.

Creating the illustrations

To convey just the right amount of playfulness, I worked on the look and feel of the illustrations.

Storytelling via a MAscot

Elephant energy is about, you guessed it, elephants. We played around this idea of an elephant-only universe where they would go about their days, pay bills, ride bicycles, … This made the brand accessible and fun.

Website application

Social media application

Advertising and goodies

Discover what Eleonore can do for you

USeful links

Collaboration with Art Director Lisa Lotito