Elephant Energy began with a simple question: how can we make it easier for people to buy green electricity?
We helped them create a 360° branding strategy that positioned them as a strong new actor in the Green Energy business throughout the United States.
Creating the illustrations
To convey just the right amount of playfulness, I worked on the look and feel of the illustrations.
Storytelling via a MAscot
Elephant energy is about, you guessed it, elephants. We played around this idea of an elephant-only universe where they would go about their days, pay bills, ride bicycles, … This made the brand accessible and fun.
Social media application
Advertising and goodies
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