Parent Employeur Zen is a website that allows an individual employer to handle administrative paperworks.
They needed illustrated visuals to make the interface more lively and empathetic. I crafted custom character designs & compositions and created around 20 illustrations for the website.
creating branded illustration
The collaboration went great because I was able to offer my client multiple proposition regarding each specific composition, making them all cohesive as a whole but never repetitive.
Here is a quick overview of how the illustration are displayed throughout the website’s funnel:
My 4 step process:
1. writing down and explaining
Before drafting the visuals, I make sure that we are on the same page. This later saves up time in back and forth dialogues.
2. drafting in 5 working days
Those drafts are to be shared in order to gain constructive feedbacks before going further into details.
Following step 2 and potential modifications, I will ink the drawings. Once they are approved we can add the colors.
4. Coloring & final approval
I will hand over the deliverables, according to the brief. All files are web-proof and ready to share.
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