Brand strategy | Visual identity | Typography | Copywriting | Branding | Print design
Proprioo is a real estate startup that is client-centric. They offer a modern real estate transaction with a 30% cheaper transaction fee.
I was given 1 month to write, conceptualize, edit and design a 100 pages magazine for Proprioo.
First thing first, let’s benchmark this project! A lot of real estate agency have their own magazine. I went through a bunch of magazine and analyzed what makes a “real estate magazine”.
Concept, writing and layout
Once we were all on board with the brief and what the magazine should look like, I started working on the layout and on different infographics. Based on the editorial choices I made, I created layouts for the interview format, the data-visualisation article and a more formal for all the SOLD properties. I went through the Proprioo’s database and hand-picked every 90 sold properties you can find in the magazine.
Learn more about working hand in hand with a designer
filling the 100 pages magazine
what’s in it?
Snackable articles filled with recent datas
Those articles, written by Proprioo’s real estate expert, showcase expertise and rigorous line of work.
Expert tips about the market & postive client’s review
Proprioo’s real estate team of agents are their champions and this brings out the best of them (as it should!)
SOLD! The most beautiful properties sold by Proprioo, sorted by arrondissement
Thanks to the collaboration of Proprioo and a team of professional photographer, I had a lot of High-definition photo-shoots I could play with.
What would be a magazine without Ads?
To add more rhythm to the publication, I designed custom A4 adverts to fit in the magazine. Here are the ones that emphasize the brand new dashboard and the customer service.
Looking for a designer to help you make your brand stand out?
they trusted Eleonore
« Eleonore’s design work combined business objectives and creative consistency. I can only salute her level of professionalism and her dedication to her work! »Proprioo.fr
« Creative on a very short notice »
« She understands the clients’ needs »