Editorial / Proprioo Magazine


Brand strategy | Visual identity | Typography | Copywriting | Branding | Print design


Proprioo is a real estate startup that is client-centric. They offer a modern real estate transaction with a 30% cheaper transaction fee.

I was given 1 month to write, conceptualize, edit and design a 100 pages magazine for Proprioo.



First thing first, let’s benchmark this project! A lot of real estate agency have their own magazine. I went through a bunch of magazine and analyzed what makes a “real estate magazine”.

Concept, writing and layout

Once we were all on board with the brief and what the magazine should look like, I started working on the layout and on different infographics. Based on the editorial choices I made, I created layouts for the interview format, the data-visualisation article and a more formal for all the SOLD properties. I went through the Proprioo’s database and hand-picked every 90 sold properties you can find in the magazine.

A visual composition of my process work

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filling the 100 pages magazine

what’s in it?

Snackable articles filled with recent datas

Those articles, written by Proprioo’s real estate expert, showcase expertise and rigorous line of work.

Expert tips about the market & postive client’s review

Proprioo’s real estate team of agents are their champions and this brings out the best of them (as it should!)

SOLD! The most beautiful properties sold by Proprioo, sorted by arrondissement

Thanks to the collaboration of Proprioo and a team of professional photographer, I had a lot of High-definition photo-shoots I could play with.

What would be a magazine without Ads?

To add more rhythm to the publication, I designed custom A4 adverts to fit in the magazine. Here are the ones that emphasize the brand new dashboard and the customer service.

Final document

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they trusted Eleonore

« Eleonore’s design work combined business objectives and creative consistency. I can only salute her level of professionalism and her dedication to her work! »


« Creative on a very short notice »

Rating: 5 out of 5.

Eleonore had the ability to work on our project on very short notice with a creative design that completely corresponded to our needs and hopes.

Adux Group

« She understands the clients’ needs »

Rating: 5 out of 5.

I recommend Eleonore. She is a very good designer who knows how to understand the client’s needs.

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