Proprioo is a real estate startup that offers a fixed commission of 1,99 % (instead of the usual 5% commission) on every real estate transaction. Their business is growing stronger, and they wanted to take one step further in their graphic statement.
Development and implementation
I. Graphic Guidelines
Adding more vibrant colors resulted in a more young and fresh identity ; using a second font (the Chivo) , less rounded, gave a more mature twist to the brand.