December 2018


Proprioo is a real estate startup that offers a fixed commission of 1,99 % (instead of the usual 5% commission) on every real estate transaction. Their business is growing stronger, and they wanted to take one step further in their graphic statement.

Buffer zone and geometric re-construction 

Development and implementation

I. Graphic Guidelines

Adding more vibrant colors resulted in a more young and fresh identity ; using a second font (the Chivo) , less rounded, gave a more mature twist to the brand.

Creation of typographic patterns

II. Printed materials

III. Social Media

Creation of animated content on different topics.

Any ideas you would like to share with me?