(RE)BRANDING / PROPRIOO

December 2018

About

Proprioo is a real estate startup that offers a fixed commission of 1,99 % (instead of the usual 5% commission) on every real estate transaction. Their business is growing stronger, and they wanted to take one step further in their graphic statement.

Buffer zone and geometric re-construction 

Development and implementation

I. Graphic Guidelines

Adding more vibrant colors resulted in a more young and fresh identity ; using a second font (the Chivo) , less rounded, gave a more mature twist to the brand.

Creation of typographic patterns

II. Printed materials

III. Social Media

Creation of animated content on different topics.