Disciplines
Brand strategy | Visual identity | Typography | Illustration | Branding | Print design | Social Media
Challenge
La semaine Hallucinée is a movie festival that took place in Paris, France. Its name is a pun on the word hallucinée (hallucinated) and cinéma. The event was a selection of movies that all shared a common notion of twisted reality.
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Solution
The organization was looking for a vintage aesthetic, mixed with this sensation of supernatural.
My first thought was directly drawn towards drive-in theaters and their huge screens.
Drafts
Final edit
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Branding and material supports
Snapshots from the event
