Creation of visual identity & graphic guidelines for a cultural centre
This project was part of an exchange program at OCAD (Ontario College of Art and Design), All assets were created from scratch during a 4 months cohesive 360 branding project.
Expertise
Brand Identity
Art Direction
Communication & Marketing
Print & Packaging
Web Design & Ads
Naming
Brandbook
Connecting the dots
When creating on the logotype, I was already thinking about the general visual strategy: what is TCAC’s personality and values, how should the colors play a role in the communication, how the custom font would look on the signs in the Cultural Centre… Everything started to connect to create this beautiful creative energy.
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