Creation of visual identity & graphic guidelines for a cultural centre

This project was part of my exchange program at OCAD (Ontario College of Art and Design), All assets were created from scratch during a 4 months cohesive 360 branding project.


Brand Identity

Art Direction

Communication & Marketing

Print & Packaging

Web Design & Ads



Connecting the dots

When creating on the logotype, I was already thinking about the general visual strategy: what is TCAC’s personality and values, how should the colors play a role in the communication, how the custom font would look on the signs in the Cultural Centre… Everything started to connect to create this beautiful creative energy.